I’ve always believed that people-centered work deserves more visibility. But for nonprofits, startups, and small businesses, marketing often gets pushed to the bottom of the list, not because it isn’t important, but because there’s always something more urgent.

That’s where Para Marketing comes in.

I built Para to help organizations show up online in a way that actually reflects the work they’re doing in the real world. Clear messaging, thoughtful strategy, and marketing systems that don’t require you to burn out or become a full-time content creator.

My background isn’t traditional, and that’s intentional. I co-founded a nonprofit at 21 and learned marketing the way most small teams do: by doing it myself, figuring out what worked, what didn’t, and what was worth the time and energy when resources were limited. I’ve spent my career working alongside nonprofits and small businesses, building content strategies, managing Google Ad Grants, and helping teams grow their reach with clarity instead of chaos.

Over the years, my work has evolved alongside the landscape. Today, Para Marketing focuses on short-form video strategy, creator partnerships, website copywriting, SEO, and Google Ad Grant management. The common thread across all of it is sustainability. I don’t believe in chasing trends, overcomplicating strategy, or asking organizations to show up in ways that don’t feel like them.

I don’t approach marketing from the outside. I’ve sat in your seat. I’ve worked with tight budgets, small teams, and big goals. I understand what’s realistic, what’s effective, and what actually moves the needle long term.

Para Marketing exists to support the underdogs doing meaningful work. It’s strategic, practical, and built for organizations that care deeply about what they do and want their marketing to reflect that.